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Connecting great universities to the most innovative hubs on the planet

As we emerged in one of the most privileged square meters in the academic world, we are happy to connect renowned universities and their students to global hubs of excellence. Among our client universities are the Massachusetts Institute of Technology (MIT), LaSalle University, Hult International Business School, Fundação Getúlio Vargas (FGV), Tecnológico de Monterey and many others.

Case study

Connecting LaSalle University to Boston

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The Immersion

In partnership with the MIT Industry Liaison program, we carried out an exclusive immersion with more than 40 state authorities, through FIEC, with exclusive classes from professors from MIT and Harvard, as well as networking rounds with companies such as IBM, Enel, Amazon and others.

The challenge

Ceará is on track to become the largest green hydrogen hub in Latin America. Seeking to understand and better understand this scenario, state leaders, through the Federation of Industries of the State of Ceará, hired BIG to create a customized immersion in the mecca of global knowledge: MIT, Harvard and the Boston ecosystem.

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The legacy

BIG and its partner IXL are today tasked with creating the entire strategic plan for the state's Green Hydrogen innovation chain, which estimates investment values of up to US$50 billion in the coming years.

Immersions that generate results



US$50 billion

Authorities involved in the immersion, from different sectors of government, business and associations

This was the consolidated NPS score for immersion, well above the market benchmark

Of potential investment facilitated by the innovation strategy being co-built in partnership with us

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Universities that are with us

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